Sunday, April 19, 2015

Brilliance and tradition -Hit it! #CrashThePepsiIPL Phase 1

My boys are wrestling ,football, tennis , basketball, and anything but cricket freaks.
I am...only when India plays Pakistan ,or when Dhoni captains the CSK team(courtesy our two and a half years in Dhoni land-Ranchi) and when Kings XI Punjab was on a winning streak -fuelled by the kids I taught in Jalandhar.
Truth be told ,the most exciting drama I saw was when Bhajji or Harbhajan Singh slapped Sreesanth...all the Jalandhar effect.
As I don't watch the IPL on a regular basis  ,I miss out on all the drama the advertisements create.
So I had to scratch my grey cells and hope that age has not made them porous...and I remembered this awesome ad that Lowe Lintaas made a few years ago.
The advertisement that I am blogging about is the Camlin Permanent Marker ad.
I have no idea if the ad won any awards or no...but if I was there in the jury.... I would've awarded it a straight 10.

The ad starts with mourning and a traditional diya or an earthen ware lamp ,lit near a dying husbands body...and the professional howlers or Rudaali Waalis dressed in their trademark black outfits almost begin yo wail.
And then the lamp extinguishes.
And like our hindi movies ,the Rudaali starts.
They break her bangles and make a big show of it.
And they try to remove the red sindoor bindi from her forehead.
And they try to scrub it off...while the poor newly widowed wife is still in shock.
And they try again.
And then suddenly, the dead husband coughs.
And he splutters and coughs back to life.
Almost like his wife's stubborn bindi fought that battle hopeless battle with Yama -the god of death and won.
And after all happiness and stuff...
The voice over in pure desi accented hindi says that a mark made with Camlin Permanent Marker will never be erased.
For a moment ,one Is shocked.
And then reaction seeps in.
And you begin to howl with laughter.
What an amazing combination of tradition and humor and brilliance the agency has struck.
And that product is priceless because of this pitch.
And we need brilliant ads like this to #CrashThePepsiIPL.
My favorite pepsi ad is the one that introduced the #CrashThePepsiIPL. Where all and sundry are out to replace the Pepsi ads...and poor Virat Kohli asks "Aunty Main kya karun?"
And the aunty retorts with the sarcasm remnant of the World Cup Semi Finals...
"Beta tu cricket khel."
YESSS...that expression was priceless.

Can you #CrashThePepsiIPL with an ad as crazy as this one?

“This Pepsi IPL, it’s not just about cricket. It’s time to crash with your own created ad! Make your own Pepsi ad & if it’s chosen, it could play on TV during Pepsi IPL! And hey, it doesn’t end here… Even if you’re chosen as a finalist, you stand a chance of winning a prize amount of Rs.1 lakh! So what are you waiting for guys?”

Think about it.

 “I am joining in on all the Pepsi IPL action in my own style with the #CrashThePepsiIPL activity at BlogAdda.”

Saturday, April 18, 2015

Mums Lachha Parantha and KitchenAid-Baking

Top post on, the community of Indian Bloggers

 The story of what would've been and my tryst with KitchenAidInd couldn't have ended more painfully.
If you move your eyes to the right you'll see my badge of honor. The KitchenAidInd Pro Baker Top50 home baker. I was supposed to be at the regional bake offs in Delhi, but due to reasons beyond my control, I couldn't.

Any ways ,I'm proud to have come so far.And as my dad always says "Tomorrow is another day". 
So maybe...
But while this adorned my mums kitchen worktop ,we tried making dough. And Lachha Parathas.

Our own desi atta. 
I have lazy fingers that still depend on my 17 year old Singer Food Processor. I can only use it to knead dough or chop..nothing else. She is yellowed and scarred with age but, she is "Ye old faithful". 
And I have no intention of replacing her.
So since mum doesn't quite believe that machines can knead dough better than our nimble fingers ,this was too good to let go off.
So sweet child volunteered to knead the dough and clean up and we volunteered to eat .
The Lachha Parantha.

The top  is crisp and the middle is all soft and yummy because of the ghee.

Lachha Parantha is synonymous with North Indian food. 
Crisp and flaky and sweet and loaded with ghee ,it is perfect with Maa di Dal or Dal Makhni ,or with any veggie or salan for that matter. 
And my mum makes the best.

For approximately 8-10

Mum's Laccha Paratha Dough and KitchenAid...

you need

4 cups whole wheat flour or atta

1/2 tsp salt
1 tsp vegetable oil or ghee or clarified butter
water to knead the dough

Place the dough hook on your stand mixer ( or the dough hook of your food processor).

Place the whole wheat flour ,salt and vegetable oil or its substitute in the bowl.

With the lid on slowly start the machine and gradually pour the water to get a firm dough. 
Those with no dietary restrictions or those who are slave to their taste buds ,please feel free to add some more ghee.
The dough must be pliable, almost like Play Doh.

Watch the video for a better feel.

Allow the dough to rest.

In the meanwhile, heat your oven or electric tandoor or gas tandoor to the highest.  

An oven will give you approx 250°C and the gas and electric tandoor will take you higher.
A pizza oven is great too.
You want high heat.
PS in a clay tandoor the temperature goes up to almost 450°C.

Needless to say ,heat is of the importance. 

For the

Lachha Paratha

you need

Rested dough

Clarified butter or desi ghee
2 tsp Ajwain or bishops weed seeds
2 tsp mint leaf powder or dried mint leaves
1 tsp salt
Whole wheat flour to roll

Divide the dough into 8-10 golf ball size balls.

Since we have been rolling rotis and Paratha s since forever...we know.
Coat one ball in flour and dust some on your work top.
Roll out firmly but gently to about 6 inch  diameter.
Apply about half tsp of the ghee all over the roti.
Fold the dough in half to get a semi circle. 
Coat this semi circle with some more ghee.
Now sprinkle on a few pinches of flour over the ghee.

This ensures that your layers wills separate out giving you flaky flaky parathas.
Place the semi circle on your palm and begin folding it in like a corkscrew. 
Check out this video.
My mum is rolling out the Paratha .
Once the tandoor is hot place the Paratha on the tray.
Allow it to bake a'll begin to hear the sizzling of tje ghee..
Turn the Paratha over with a pair of tongs and allow the other side yo brown too.
Once done ,you'll be smelling the sweet aroma  of  atta cooking. Its nothing like bread. Its better. 
Place the Parantha on a plate and spread some ghee and watch it melt.
Now if your heart is full of love and your fingers can handle the heat , scrunch or crush the roti.
The layers open up.

They say...that when the ghee seeps to soak the last bite of the roti and all the layers have opened up to form've truly cooked with love.
As only a mum can.

Option 1
Lun Ajwain da Paratha

Lun is a little used punjabi/dogri word that refers to salt.

Ajwain or the seeds of bishops weed and salt are an excellent antidote to tummy problems.
So if you want to try this humble roti..

After you have slathered the rolled roti with ghee ,sprinkle salt and Ajwain seeds all over.

Fold and screw like a corkscrew like the Lachha Paratha. 

Option 2
Pudine ka Paratha

Another classic.
Once you have rolled out and layered the ghee sprinkle the mint leaf powder and a little salt.
Fold and screw like a corkscrew like the Lachha Paratha. 

If you have neither a tandoor nor a super heating oven,you can make the same rotis on a tawa or a fry pan .

There are many types of rotis you can make with the same technique. Your imagination and my guidance will take you there.

In the meanwhile ,perfect this technique and we'll get back for more.
This roti is served with dal and is always soul satisfying.
Try this.

So what are you baking today???


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